September Birthdays and busy-ness

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Wow, what a month September has been!

I have had the busiest month on record with 37 Massages, this felt even busier as I was away for my 40th Birthday for 4 days and I started my Level 5 Remedial and Sports massage course which took out 3 days.

I also celebrated another Birthday. It was Keynsham Mobile Massage’s 1st Birthday, this gave me the opportunity to look back at the past year.

I started off with the expectation of having between 4 & 12 clients a month, 4 was the minimum I needed to break even and pay for £500 worth of training. 12 a month was the most I thought I’d get, I didn’t bother to work out my figures for more than 12 clients a month as I didn’t think it was realistic. I had 4 people who said they wanted to have monthly appointments and I thought I might pick up a few new clients over the year.

What actually happened was far more, so here is my first year in numbers:
253 appointments
98 clients

That’s an average of 21 appointments a month.
In the last 6 months I’ve averaged 31 appointments a month.

This has all been done without any advertising. The only marketing is done via my website and Facebook page, the rest is word of mouth. I’ve been very lucky to have some hugely supportive clients who have recommended me, which is why I decide to reward them with 25% off if one of the people they recommend me to book an appointment.

I’ve learned a lot over the year, not just on the training course for pregnancy, seated chair and advanced neck massage but also about social media, websites, marketing & record keeping. I’ve developed my style and decided what route I want my business to take and I was accepted onto the level 5 remedial and sports massage course which I started a couple of weeks ago.

Some of this increase is due to people coming back from summer holidays, the kids going back to school and people having the time to book a massage, or just realising they needed one, some of it is down to a competition I ran to win a free massage to celebrate my 1st year in business. The new website is obviously helping as well as I am higher up search results and people can book via my website easily without having to have long winded converstations with me via email or messenger. Now they can book at anytime of the day or night without having to wait for me to respond to messages.

The downside of being so busy is that I’ve been neglecting my brand new website and haven’t been posting the blog posts I intended to, that will change though. I’ve got quite a list of blog posts that I want to write.

I’ve started my Level 5 remedial and sports massage course and I want to share with you what I have learnt on the course

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